TRENDnet Expands in Japan with New Distribution Partner Diatrend
TRENDnet (8/29/2023)

OSAKA, JAPAN & TORRANCE, Calif. – Aug. 29, 2023 - TRENDnet® (, a global leader in reliable SMB and consumer networking and surveillance solutions, and Diatrend® (, one of Japan’s top trading companies and manufacturers in the factory automation industry, have announced today that the companies have joined together in a strategic distribution partnership that will bring more of TRENDnet’s networking solutions to the Japanese market.

The Diatrend partnership will launch with TRENDnet’s popular industrial, PoE, and multi-gigabit solutions, with a focus on industrial network switches, and PoE injectors, extenders, and splitters. However, TRENDnet offers a much wider range of high-quality networking and surveillance solutions for both businesses and household consumers. Product categories include multi-gigabit, industrial, PoE, switches, fiber, wireless, surveillance, and more.

“We are glad to partner with a company like TRENDnet, an award-winning company that has been first-to-market multiple technologies, and selling more than 30 billion yen’s worth of equipment in more than 100 countries worldwide,” said Kiyomasa Miyashita, senior managing director at Diatrend. “Their extensive work with government and corporate projects around the globe also demonstrates that TRENDnet is more than capable to tackle the projected growth of the industrial networking equipment industry in Japan, particularly for digital transformation (DX) and smart city developments.”

TRENDnet has won a variety of awards from across the world, including Top Quality Brand by PC World, Top 5 USA Networking Brand by CRN, Best Pick Award by Tom’s Guide, Best Marketing Support by ADI, and Best Diamond Award by DISTREE. The company was also the first to launch a variety of new networking technologies, including ONVIF® conformant smart surveillance switches, N450 routers, USB-C multi-gigabit adapters, and 2.5G PoE+ switches.

“Recent research shows that the industrial network equipment industry in Japan is set to grow about six percent every year, with a value of 20 billion yen in just three years,” said Richard Huang, general manager, APAC at TRENDnet. “With TRENDnet’s networking background and history combined with Diatrend’s 52 years in business and strong market share in Japan, together, we will be able to deliver high-performance networking options and more flexibility to Japanese companies.”

About TRENDnet, Inc.

TRENDnet is a global provider of award-winning networking and surveillance solutions to small and medium-sized businesses, as well as home office users. Building networking solutions since 1990, TRENDnet enables users to share broadband access, multimedia content, and networked peripherals for true anywhere connectivity. TRENDnet's diverse product portfolio includes PoE, switches, Industrial, IP cameras, NVRs, fiber, Powerline, wireless, KVM, USB, and more. To learn more about TRENDnet, please visit

20675 Manhattan Place
Torrance, CA 90501
Marketing Department
(310) 961-5500

Sales Department
(888) 326-6061