“What’s Next in Networking” Reflects Continued Focus on New Product Development

November 24, 2003 — TRENDnet, a leading supplier of networking products, rolled out their new company tag line, “What’s Next in Networking.” The statement intends to reinforce to TRENDnet’s growing customer base and the company’s continued commitment to developing industry-leading networking technology at affordable prices. A key competitive advantage for TRENDnet over the company’s 14 year history has been its ability to quickly identify and serve growing networking trends in regional markets across the globe. The company has a history and a dedication to deliver “What’s Next in Networking.”

“We wanted to choose a statement that reflected our current business practices and signaled to the market our position as a global networking player,” said Pei Huang, President of TRENDnet. “Our customers look to us to deliver the latest networking technology at a great value. It is part of our culture and mission to meet their expectations.”

As part of the new statement two new TRENDnet logos will be rolled out to partners. One is intended for domestic and the other for global marketing efforts. The distinct difference will be the absence of “TRENDnet, USA” for the domestic partners. The change reflects a continued effort on behalf of TRENDnet to move towards a single brand identity, TRENDnet.

The networking segment is a highly dynamic segment of the computing industry. New standards and technologies are frequent. The ability to deliver products that incorporate these changes and meet the needs of the market can be challenging. However, the new announcement comes on the heels of a record-breaking revenue quarter for TRENDnet, during which the company launched over 20 new products. Most recent additions include the new print server and VPN/Firewall Router families. It is clear the company has a pulse on what’s next and plans to continue the trend.

TRENDnet ist ein weltweiter Anbieter von preisgekrönten IT-, Überwachungs-, Transport- und Stromverteilerlösungen sowohl für Privatanwender als auch für Unternehmen jeder Größe. TRENDnet entwickelt seit 1990 zuverlässige Netzwerklösungen und ermöglicht Anwendern die gemeinsame Nutzung von Breitbandzugängen, Multimedia-Inhalten und vernetzten Peripheriegeräten für echte Konnektivität an jedem Ort. Das vielfältige Produktportfolio von TRENDnet umfasst Multi-Gigabit-, industrielle, PoE-, Netzwerk-Switches, Glasfaser, Wireless, IP-Kameras, NVRs, Stromverteilung, KVM, Patch-Panels, Powerline, USB und mehr. Um mehr über TRENDnet zu erfahren, besuchen Sie bitte www.trendnet.com.